![]() So, by fixing the problems PageSpeed turns up, you can improve SEO without touching the content. Similarly, the longer people stay on your site, the better your search engine results. ![]() However, the fact is that page speed is important for SEO because it decreases the “bounce rate,” or frequency with which people give up on your site and leave. Most people wouldn’t think of page speed in terms of SEO. ![]() Then, Google will tell you what bottlenecks you have, and suggestions on how to solve them. In particular, how fast your website loads on mobile and desktop devices. Simply put, this is a free tool from Google that helps you know how well your site performs. Then, you can become the center of attention when people look for it. Keyword Planner helps you find keywords that might be less competitive, but relevant enough to seriously drive traffic. Any SEO strategy involves finding new keywords and optimizing for the best ones. And like Trends, you get information on how keywords perform over time.įor SEO, this information is pure gold. Unlike Trends, Keyword Planner helps you identify keywords that you might not have found yet. Why? Keyword Planner helps you research and discover keywords. Keyword Planner is technically part of the Google Ads functionality, but it still ranks among the free SEO tools we need to discuss. Over time, using Google Trends will help make your content more relevant. Or conversely, which ones you should change or eliminate. This helps you see which keywords you might incorporate into your website. How does this help with SEO? Simply put, Google Trends shows you what people are talking about by keyword. I can also see which states look for the term most often. For instance, a search for “Twitter marketing” showed me that interest goes up and down sharply over time, with a relatively flat overall trend. You’ll then get a report that details how interested people are in that term. One of the better features is the ability to search for a keyword. You can also see cool stories, trends information, and consumer insights. Trends does this by tracking search volumes, then breaking them down regionally. Google Trends ranks among the best free SEO tools because it tells you what people are looking for on the web. For instance, you might find out that you aren’t competitive for certain critical keywords. Armed with this information, you can see where the “holes” are in your strategy. And because smaller businesses might not start with paid ads right away, the content analytics help even more. How does Google Analytics help with SEO? In short, it gives you a real-world look at how well your content performs. Google also tells you how well your content is performing, which is a good metric to consider for SEO in general. That’s because Google gives you information on how well those campaigns are performing. In this case, analytics refers primarily to paid search and other marketing efforts. Additionally, site performance problems harm your overall SEO, so by alerting you Google helps you fix the problems sooner (and regain your rank). In a nutshell, this is an essential tool because it lets you see how users view your site, and how Google sees it. Finally, Google Search alerts you to any performance problems. Once that’s done, they’ll give you your search information to see how well you’re performing. Google calls this “Search Analytics.” Then, Google lets you directly submit URLs and sitemaps so they can index them sooner. They do this by giving you information on which keywords bring people to your site, and how well you’re doing. This tool is very important to get your site indexed on Google, but it also helps you perform better. One of the best free SEO tools out there is Google Search Console. They are great when you start out and remain awesome as your site matures. For that reason, I always suggest that people use these tools. In turn, the overall conversion rate is higher when people find the right content to answer their questions or overall meet their needs for information. Here’s how this works: by providing free SEO tools, Google can increase its own revenue by boosting advertising revenue opportunities. After all, Google’s business model is one based on advertising, so the more content you create on the Web, it is a win-win-win for you, the person doing the search query, and, of course, Google. It should be no surprise that Google offers free SEO tools.
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